Convex marketing is the art of looking at things through a magnifying glass. If you haven’t bumped into the term already, don’t worry. I just made it up!
When I first read the line “Everything is same except for the name”, I sincerely hoped it was not. Almost an year ago, I stopped operating my Savings Account with UTI for valid reasons. And when I learned that UTI is undergoing some transformation, was hoping that the change will pull me back to some [...]