Pure Banking. Nothing Else!

The moment I opened my mailbox I could see one of the email subjects

RE:’CaseID=001-152-985’Credit card…

and I knew what the content was. Well, I was not trying guessing the response to my question or something in similar lines. I literally knew what the response was! (Because it’s the same email I receive for ANY question/ request)

Believe it or not – some companies advertise the real status on TV and we perceive it as different/ innovative/ special/ simple etc. (typically all positive impressions). Do you remember the SBI ad with a tagline “Pure Banking. Nothing Else”? They really mean it.

When I said ‘yes’ to an SBI Credit Card, I assumed that it was part of ‘Pure Banking’. The ‘Customer Service’ part, however, was moved to ‘Nothing Else’ section. Here is an example of my interaction with SBI Customer Care, which I think (am not sure) is handled by GE now.

sbiI never received my credit card, but two statements so far! One of those reps themselves called and informed that the card was returned undelivered. I thought ‘wow!’ for the information and checked if they can send it again. Then the trouble started. Any number of times I call, the rep has the same answer: “I made a note of this and our manager will call you within 2 working days”. I wonder if they worked 2 days yet since Jan 2007 [because no one called me yet!].

I thought, let me try ‘e[mail]’ way, and may be, some sensible person is around in that area. Irrespective of my question/ concern/ request, I receive this email ONLY:

Dear Mr. Reddy,

Thank you for writing to SBI Cards.This is with reference to your communication dated March 08, 2007 regarding your SBI card account.

SBI Card Related: We have taken note of your request, and would like to assure you that the same is under consideration. We would be intimating you shortly on the status of the same.

In case of any further queries on the SBI Card, we would request you to reply at feedback.gesbi@ge.com without altering the subject line or call our 24 hours, 7 days a week, at our local Helpline number 39020202 or 1800-1801290 (for BSNL and MTNL users).

Yours sincerely,
Manager – Customer Service

A couple of times I also replied asking what my request was and what was taken into consideration, because I receive their reply after a week of my initial question!

Now, I don’t know where my card is and I assume none at SBI (or GE) has the information. Oh, yes, in the initial email, I was told that I wrote my address incorrectly somewhere, the reason for the card being returned undelivered. I still wonder how I receive the bill/ statement regularly every month! And, did I mention that I received 4 ATM PINs for this missing card to my mailing address till now?

One Reply to “Pure Banking. Nothing Else!”

  1. Hey all, I received my Credit Card,

    Of course, I had to send this article to them (link) and also drop in an email everyday with the Case ID in the subject line…

    Whatever, good that I received a card… but, another issue… he sent an additional card too, with my mom’s name on it… huh…

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