There was a time when I considered Blackberry (BB) as a very valued gadget. Everyone I knew back then who used a BB was rich, powerful or critical to businesses. To me, it will always be a “business” phone.
Now that we have other options, people who still use BB, in my opinion, fall into either of the two categories: they need to use it as part of their job role and IT policies, and those who like it too much to explore other options and are loyalists – like the way I feel about iPhone.
The first one is changing, and very fast – for e.g., new Yahoo CEO replaced BBs of all her employees with iPhones/ Androids; and, White House started supporting iPhones where BB was standard considering its security. The second category is coming down in numbers drastically too, pretty evident when BB reported losses. If BB 10 is not going to be impressive, it will be a history. Read more here.
Anyways, when a colleague needed to buy a new phone recently, we zeroed in on a BB Curve. However, not for the reasons BB is very well known for: security and email. We thought BB would be tough enough to survive falls on hard floors and probably a dip or two in water too. After all, IT departments in some companies circulate BBs for 4-5 years and they still work, don’t they? The feel of pride that we’ve used a BB before it vanished once for all is only a bonus reason.
Of all the brands, I never expected BB to turn out faulty. This brand new piece worked for just 3 days and died! I’ll consider that unfortunate; these kinds of surprises are part and parcel of technology. But, that’s just the beginning. This story is about how BB handled the episode after that.